Trump the Untouchable No More
12th February 2016
The media are mystified. The partisans are flummoxed. Eight months into Trumpmania, the Donald’s popularity has shown no sign of abating.
He just breezed to a victory in New Hampshire, and he now commands an unambiguous (if very early) lead in the delegate count. So why has no one bothered to mount a sustained attack on the GOP ? As of late January, “literally, zero dollars in super PAC advertising [had] been run against him,” said the Washington Examiner’s David Drucker. The overwhelming majority of the fire from all sides has been directed farther down the polling ranks at Marco Rubio, who has absorbed tens of millions in negative advertising in recent months.
The casual observer could be forgiven for thinking the candidates had all gone mad. Yet however reckless this ceasefire might be in the aggregate, it is brutally rational from the standpoint of the individual campaigns. It’s not that the other Republicans have deemed Trump invincible, that they’re scared of blowback, or that they’re pulling punches.
Every campaign has a strategy to deal with Trump. Every apparatus has potent attacks at the ready. Every candidate is itching for his shot.
The problem is the way the incentives line up. As Jay Cost has phrased it, the motives have yet to align with the means. Plenty of outside groups have altruistic goals of saving the party and the broader conservative movement from Trumpism, but they have not found the right patrons to finance their efforts.
The campaigns, and particularly their allied super PACs, have ample means, but no motive at this juncture. RELATED: Donald Trump: Tyrant, To the extent that the Bush campaign has gone after Trump, a fact they’ve not been shy about bringing up, it has been to use him as a foil — an uncouth and erratic contrast to the staid and stately Jeb. The pitch is not to Trump backers, or even undecideds, but rather to the sort of moderate and voters who are divided among Bush and his mainstream competitors.
Likewise, Marco Rubio’s first swats at Trump have been geared towards making a contrast argument for himself on grounds. But as the campaign moves south to the notoriously Palmetto State, there are signs that the gauntlet has been thrown. Not only did the Cruz campaign release one of the most entertaining ads of the cycle, using bratty children to convey Trump’s baggage in a clever way, they also took a new and more effective tack in prosecuting their argument on eminent domain.
The campaign’s first stab at this issue missed the mark, leading with a simplistic explanation of the legal jargon before making a conservative case against the practice. In doing so, the campaign provided a legal pretext for Trump’s behavior before getting around to the attack. This led to a fair number of process stories and a debate exchange parsing the issue, but did little in the way of advancing the storyline.
By contrast, his latest spot goes for the jugular, attempting to undermine Trump’s populist appeal using an avenue that I, among others, have long advocated. As I wrote back in January, The key to this approach is not to explain, but to illustrate. Let the images speak for themselves — make it not about the issues, but about the people.
Vera Coking need[s] to be [a] household name. The Cruz spot does just that, even driving it home by saying that “Trump bankrolled politicians to steamroll the little guy. ” This opens a potent line of attack that will pay dividends down the line.
(Hint: Just Google “Trump University” or the “Polish Brigade” that built Trump Tower.) More Donald Trump A Question Needing an AnswerIs Immigration to the U. S.
an Entitlement? You gotta have heart, c. Based on the collective inaction to date, it’s clear that the campaigns aren’t taking the threat of Trump and the prospect of his unstoppable momentum as seriously as the talking heads are. And while he did notably exceed his polling average in New Hampshire, pulling just over a third of the vote in a notoriously idiosyncratic state puts the Donald in the same position as Pat Buchanan in 1996.
But timing is everything in politics, and it appears the Cruz campaign has decided it is time. And since Cruz is the only candidate who enjoys a clear overlap with Trump’s constituency, it was always necessary for him and his allies to fire the first shot. With the bromance of a few short months ago in tatters, perhaps the battle will now be joined, and the other candidates will decide that it’s prudent to follow suit.
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