’’ ’Apple CEO Tim Cook is deliberately obtuse when describing how well the Apple Watch is selling. This is the most notable major new product Apple has created under his stewardship.’ ’He’’s never released revenue or unit sales.
However, during the company’’s quarterly earnings call with analysts on Tuesday he gave a hint. He said that Apple’’s wearable business, which includes the Watch, Beats headphones and the new Airpods, is now ”the size of a Fortune 500 company. ”’ ’OK, then.
Burlington Stores is No. 500 on the Fortune 500 list, with just over $5. 1 billion in annual revenue.
’ ’So Cook is saying the combined annual revenue of its ”wearable” products is at least $5 billion. Later he emphasized that over the past 12 months, these combined products were ”well into the Fortune 500” suggesting that the business could be even bigger than the $5 billion base assumption. ’ ’But exactly how much of that mysterious revenue number of more than $5 billion is from sales of the Apple Watch versus, say, the Beats headphones, which had about the ’ ’’ ’’ ’’ ”While there’s a general sense that Watch has been sort of a dud, he insisted that Watch is both a success and a product that Apple plans to keep selling for a long time.
” ’”Watch has been a key category for us. We’re really proud of the growth of the business,” he said. ”We’re very committed to it.
It’’s already a big business and we believe over time it will be even larger. ”’ ’’ ’ ’t’t’tSo Apple Watch units were likely around 3. 2m units last quarter.
’t’t’ ’’ ’Apple CEO Tim Cook is deliberately obtuse. ..